The Southern Company
Market cap $99.8B
$85.60
SO
$85.60
+0.09% today
Buy with €1M virtual cash · No real money
The Southern Company (SO) is a publicly traded company listed on the XNYS. As of September 19, 2026, Invest's signal rates SO a Sell, with the stock down 7% over the past year. You can practice trading SO risk-free with €1,000,000 in virtual cash.
Key stats
As of September 19, 2026
Market Cap
$99.8B
Volume
15.2M
52-wk High
$100.84
52-wk Low
$83.80
Day High
$86.35
Day Low
$85.43
P/E (TTM)
20.63
Revenue (TTM)
$30.2B
EPS (TTM)
$4.15
Performance
1M
-7.1%
6M
-11.0%
1Y
-6.6%
Invest signal · SO
SellAlgorithmic signal from price trend, valuation, and fundamentals — educational only, not financial advice.
SO overview
AI overviewRevenue & EPS — last 8 quarters
QoQ rev -16.9%Revenue
$7BEPS (diluted)
$1.03 per shareLatest SO news
Should You Invest in the Vanguard Utilities Index Fund ETF Shares (VPU)?
Zacks Investment Research · 2d ago
Southern Company's Unit PowerSecure Wins Data Center Power Project
Zacks Investment Research · Sep 10
Here's Why a Hold Strategy Is Apt for Southern Company Stock Now
Zacks Investment Research · Sep 8
The Nuclear Energy Boom: Where the Industry Really Stands Heading Into 4Q 2026
The Motley Fool · Sep 5
Should You Invest in the State Street Utilities Select Sector SPDR ETF (XLU)?
Zacks Investment Research · Sep 2
About The Southern Company
Southern is one of the largest utilities in the US. The company serves 9 million customers with vertically integrated electric utilities in three states and natural gas distribution utilities in four states. It owns 46 gigawatts of rate-regulated generating capacity, primarily for serving customers in Georgia, Alabama, and Mississippi.
Subsidiary Southern Power owns 13 gigawatts of natural gas generation and renewable energy across the US and sells the electricity primarily under long-term contracts.
Employees
29,800
30-Day Win Rate · SO
8 days
15 days
Last 23 sessions
How to practice trading SO
- 1
Use the SO buy panel above
Set a quantity and hit Buy at the real market price — right here, nothing to download.
- 2
Trade with €1,000,000 virtual cash
You get a million in virtual money instantly to invest, risk-free.
- 3
Create a free account to save it
Sign up in seconds to keep your portfolio and track its performance.
- 4
Track and compete
Watch your portfolio grow and climb the global leaderboard — or start a private league.
- 5
Prefer mobile? Get the iOS app
Invest is also free on the App Store, synced with your web account.
Top SO traders on Invest
Full leaderboardFrequently asked questions
Is SO a good stock to buy right now?
As of September 19, 2026, Invest's signal rates SO a Sell, based on its price trend, valuation, and fundamentals (P/E around 20.6), with the stock down 7% over the past year. This is an educational signal, not financial advice — the best way to test the thesis is to practice trading SO risk-free first.
What is The Southern Company's (SO) market cap?
The Southern Company has a market capitalization of approximately $99.8B, on trailing-twelve-month revenue of about $30.2B.
How has SO stock performed?
SO is down 7% over the past year and down 11% over six months. Its 52-week range runs roughly from $83.80 to $100.84. Past performance doesn't predict future results.
How can I practice trading SO for free?
On Invest you get €1,000,000 in virtual cash and can buy SO at real market prices right in your browser — no download and no real money at risk. Create a free account to save your portfolio and track its performance over time.
More stocks to practice
Designs the iPhone, Mac, and a huge services ecosystem.
Windows, Office, Azure cloud, and enterprise software.
The leading designer of AI and gaming GPUs.
E-commerce giant and the largest cloud provider (AWS).
Google Search, YouTube, Android, and cloud.
Facebook, Instagram, WhatsApp, and the metaverse.