The Southern Company
Market cap $107.5B
$92.34
SO
$92.34
-1.07% today
Buy with €1M virtual cash · No real money
The Southern Company (SO) is a publicly traded company listed on the XNYS. As of November 8, 2026, Invest's signal rates SO a Hold, with the stock up 1% over the past year. You can practice trading SO risk-free with €1,000,000 in virtual cash.
Key stats
As of November 8, 2026
Market Cap
$107.5B
Volume
7.6M
52-wk High
$99.58
52-wk Low
$81.69
Day High
$92.56
Day Low
$91.09
Performance
1M
+7.2%
6M
+0.6%
1Y
+1.0%
Invest signal · SO
HoldAlgorithmic signal from price trend, valuation, and fundamentals — educational only, not financial advice.
SO overview
AI overviewLatest SO news
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About The Southern Company
Southern is one of the largest utilities in the US. The company serves 9 million customers with vertically integrated electric utilities in three states and natural gas distribution utilities in four states. It owns 46 gigawatts of rate-regulated generating capacity, primarily for serving customers in Georgia, Alabama, and Mississippi.
Subsidiary Southern Power owns 13 gigawatts of natural gas generation and renewable energy across the US and sells the electricity primarily under long-term contracts.
Employees
29,800
How to practice trading SO
- 1
Use the SO buy panel above
Set a quantity and hit Buy at the real market price — right here, nothing to download.
- 2
Trade with €1,000,000 virtual cash
You get a million in virtual money instantly to invest, risk-free.
- 3
Create a free account to save it
Sign up in seconds to keep your portfolio and track its performance.
- 4
Track and compete
Watch your portfolio grow and climb the global leaderboard — or start a private league.
- 5
Prefer mobile? Get the iOS app
Invest is also free on the App Store, synced with your web account.
Top SO traders on Invest
Full leaderboardFrequently asked questions
Is SO a good stock to buy right now?
As of November 8, 2026, Invest's signal rates SO a Hold, based on its price trend, valuation, and fundamentals, with the stock up 1% over the past year. This is an educational signal, not financial advice — the best way to test the thesis is to practice trading SO risk-free first.
What is The Southern Company's (SO) market cap?
The Southern Company has a market capitalization of approximately $107.5B.
How has SO stock performed?
SO is up 1% over the past year and up 1% over six months. Its 52-week range runs roughly from $81.69 to $99.58. Past performance doesn't predict future results.
How can I practice trading SO for free?
On Invest you get €1,000,000 in virtual cash and can buy SO at real market prices right in your browser — no download and no real money at risk. Create a free account to save your portfolio and track its performance over time.
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